Name, Image and Likeness (NIL) opportunities for college athletes have shifted the game—the universally accepted game behind the game—where the normalcies of years past have been transformed into the irregularities of today’s recruiting landscape.
And that brings up an interesting question in the current stages of NCAA commits: Is the college town or city still a significant factor in the decision?
That’s to say, with the monetary fruits of possible NIL deals weighing heavily on recruits’ decisions, where a student-athlete can make seven figures before they even step foot on or near a school, it seems like having a great campus or town or atmosphere would be dismissed. Or at least diminished.
