With every new iteration of generative AI, the question gets asked again: is this finally the end of design? Midjourney. DALL-E. Nano Banana Pro. Claude Design. ChatGPT Images 2.0 – the "first image model with thinking capabilities" – and the conversation starts over. 'Is this the beginning of the end?'
That's the wrong question. And the more it gets asked, the more it reveals about what people misunderstand about creative work and what it takes to get it to feel right.
