2024 was a big year for the Green Runners, a British community of runners committed to fighting climate change. After a campaign spearheaded by the group, along with big names like Kilian Jornet and Zach Miller, Ultra Trail du Mont Blanc dropped SUV manufacturer Dacia as its principal sponsor. Then, at the 2024 Tor des Geants, British ultra runner and co-founder Damian Hall made the news by crossing the finish line wearing a blue t-shirt emblazoned with the Ford logo and the words “F*** off”. He then went on to hold aloft a green banner reading “Stop oily money in sport”.
Earlier in the year, the legendary Jasmin Paris, another Green Runners co-founder, achieved what some had thought impossible by becoming the first ever woman to complete five laps of the Barkley Marathons. She managed this remarkable feat as an unsponsored athlete, having decided to step away from periodically receiving brand new running kit that, deep down, she knew didn’t really need.
