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The Guardian - UK
The Guardian - UK
Lifestyle
Shaad D'Souza

In an industry fixated on youth, why are 90s supermodels still so influential?

Linda Evangelista, Cindy Crawford, Naomi Campbell and Christy Turlington in 1991
Linda Evangelista, Cindy Crawford, Naomi Campbell and Christy Turlington at the Versace fashion show, in Milan, Italy, in 1991. Photograph: Paul Massey/Rex/Shutterstock

It was the image that changed fashion for ever. In January 1990, British Vogue placed five models on its cover – Naomi Campbell, Linda Evangelista, Christy Turlington, Tatjana Patitz and Cindy Crawford.

They would go on to become household names and tabloid fixtures, commanding higher fees than any models in history. The cover was subtitled “The 1990s: What next?” and, in just a few months, the answer was clear: the supermodels.

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