Dwayne Johnson, in 2021, co-founded ZOA Energy with Dany Garcia, Dave Rienzi and John Shulman, an energy drink with health benefits that could appeal to people keen on searching for healthier alternatives. Beyond his successful business portfolio spanning far beyond film and wrestling, he has also invested in industries such as alcohol, sports, and consumer goods. In 2024, ZOA took a significant step forward after Molson Coors Beverage Company acquired a majority stake in the business, now owning 51% of it. The company stated that it bought ZOA to handle the company’s marketing, retail sales, direct-to-consumer sales, and product development, believing that ZOA was ready for its next step.
Building a brand beyond celebrity