The COVID-19 pandemic deepened food insecurity across the US, with Feeding America estimating that 45 million people, including 15 million children, could face hunger in 2020. Against this backdrop, model and entrepreneur Olivia Culpo launched More Than a Mask in May 2020, selling fashion face coverings to raise funds for hunger relief. The initiative later funded more than 3 million meals through Feeding America, according to Culpo’s 2025 Rhode Island Heritage Hall of Fame profile.
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