Ron Conway knew a promising startup when he saw one. Even so, getting into Google was not as simple as spotting the opportunity. He had to wait for the founders, keep asking for a meeting and then give them a reason to want him involved.
It started with a conversation at a party. Conway met David Cheriton, a Stanford computer science professor. Both were wearing tuxedos they did not particularly like, and Conway asked what was going on at Stanford. Cheriton told him about two students in the computer science department working on an unusual search project.