A gym with the goal of its members leaving their headphones at home? While this may seem impossible, JOHN REED Fitness has worked to make this goal a reality. By investing the time and resources into creating an immersive experience full of sound and visual stimulation, members are encouraged to interact with each other as well as every aspect of the club.
After establishing the JOHN REED brand in key cities all over Europe, global fitness conglomerate RSG Group decided to expand to the U.S. For its second U.S. location in Dallas, Texas, RSG Group wanted a sound system that would give JOHN REED members the best possible music experience. The audio equipment needed to not only provide the highest sound quality possible; for aesthetic reasons it also needed to blend into the design concept in an unobtrusive manner.
