LAS VEGAS—Imagine Communications has announced a strategic partnership with Amagi, a major provider of cloud-based SaaS technology for broadcast and connected TV (CTV) that the two companies say will offer TV networks and broadcasters a better-managed path for cloud migration, hybrid operations and orchestration, improved monetization through advertising, and extensive reach into FAST and CTV platforms.
“We want technology to be an enabler of change, not a gating factor for our customers who are under unprecedented pressure,” said Tom Cotney, CEO of Imagine Communications. “Speed, flexibility, predictable costs and the ability to gain greater returns on content rights are demands that we can address more effectively by partnering with Amagi.”
