RAMageddon just claimed another victim, as Apple raised the prices of Macs, iPads, Apple TVs and HomePods by up to $1,300/£1,300. iPhones have not been hit, but it seems pretty damning that we can expect the iPhone 18 family to get a hike.
CEO Tim Cook did warn us that soaring memory costs had made increases “unavoidable,” and it’s finally happened. That makes this Prime Day the most important of the past decade, because while the prices are higher on Apple’s own website, all the discounts on these products are still available on Amazon and elsewhere.
