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The Guardian - UK
The Guardian - UK
Entertainment
Stuart Heritage

‘I’m asking people to do a lot, but that’s what it means to be a human’: why one man made the first straight-to-video movie in 20 years

Director Robert dos Santos i a white shirt, holds the VHS of his film This Is How the World Ends
‘I want people to feel something that’s imperfect’ … dos Santos with the VHS of his film This Is How the World Ends.
Photograph: Migal Van As

The new film This Is How the World Ends is a fine piece of work; the story of two siblings finding each other at a party held at humanity’s end, it is basically On the Beach set at Burning Man. However, what is really remarkable about it is its method of release, as the first straight to VHS film in 20 years.

In the early 2000s it was estimated 90% of British households owned a VCR – the last halcyon days of the format, before it was replaced by DVDs, and then Blu-ray, then streaming. In 2016, the world’s last VCR manufacturer Funai Electric ceased production. To release a film straight to video, in other words, is to make watching your film as difficult as possible.

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