While you may pop to Gateshead's Ikea at the Metrocentre for some cheap and easy flat-pack furniture or a signature hot dog, how much do you actually know about the company and where the name came from?
Sure, we all know that their offerings are reasonably priced, the company was founded in Sweden, and the meatballs are simply second to none - but have you ever wondered where the four letter name came from, or if you're pronouncing it correctly?
Well curious shoppers have been left flabbergasted to find out the origin behind the successful retailer's name, and that they've been saying it correctly for years.