Ikea’s new central London store has learned from ‘a lot of mistakes’ over 7 years

Ikea opened its Oxford Street store in London. (Credit: Courtesy of Ikea)

When you enter Ikea’s freshly opened Oxford Street store in London, two things instantly meet your eye: a display of the company’s newest furniture line and some very bright colors. 

The long-awaited store, which looked like a mega blue Frakta bag when in the works and was initially slated to open in 2023, finally welcomed shoppers on Thursday.