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The Independent UK
The Independent UK
World
Anna Wise

Ikea opens shop dedicated to its blue carrier bag on London’s Oxford Street

IKEA London Oxford Street Matt Gould
A view of the boarding outside Ikea’s new store due to be opened on London’s Oxford Street - (PA)

Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag, as it hopes to attract shoppers ahead of the delayed opening of its new city centre store.

Shoppers will be able to personalise their Ikea bags with bespoke lettering, buy a selection of bestselling products, and walk through an immersive experience centred around its famous Frakta bag.

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