Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Jeremy Kahn

If your mother says she love you

Photo of Microsoft CEO Satya Nadella. (Credit: SeongJoon Cho—Bloomberg via Getty Images)

City News Bureau of Chicago, a now-defunct news outfit once legendary as a training ground for tough-as-nails, shoe-leather reporters, famously had as its unofficial motto: “If your mother says she loves you, check it out.” Thanks to the advent of ChatGPT, the new Bing Search, Bard, and a host of copycat search chatbots based on large language models, we are all going to have to start living by City News’ old shibboleth.

Researchers already knew that large language models were imperfect engines for search queries, or any fact-based request really, because of their tendency to make stuff up (a phenomenon A.I. researchers call “hallucination”). But the world’s largest technology companies have decided that the appeal of dialogue as a user interface—and the ability of these large language models to perform a vast array of natural language-based tasks, from translation to summarization, along with the potential to couple these models with access to other software tools that will enable them to perform tasks (whether it is running a search or booking you theater tickets)—trumps the potential downsides of inaccuracy and misinformation.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.