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The Guardian - UK
The Guardian - UK
Business
Dominic Rushe in New York

If Netflix is stumbling will Wall Street renew or cancel?

Bridgerton
Bridgerton is a big hit – but some analysts worry that having entertainment alone is a weakness of Netflix. Photograph: Liam Daniel/Netflix

Twelve years ago Jeff Bewkes, then chief executive of Time Warner, compared Netflix to the Albanian army. “It’s a little bit like, is the Albanian army going to take over the world? I don’t think so,” Bewkes told the New York Times, disparaging the streaming service’s ability to take on the established media players.

Well, the Albanian army won. Time Warner followed Netflix into streaming, NBCUniversal and Disney came after and so it carried on. In Britain, BBC and ITV invested in their streaming portals. Media was now living in Netflix’s world.

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