As we enter the final 21 days of the 2024 presidential election, the euphoric sheen from the summer’s “Kamala is Brat” phenomenon, which resonated with large swaths of gen Z voters, has waned. The Harris campaign is scrambling to communicate its case for selection at the polls, with the vice-president hurriedly pushing out platforms that address lingering skepticism among various demographic groups. On Tuesday night, during a broadcast conversation with the radio host Charlamagne tha God, Harris turned her attention to Black men.
Harris’s concern is not completely unfounded – several notable Black male celebrities, such as the rapper 50 Cent and the sports personality Stephen A Smith, have expressed their receptiveness to the Trump campaign. On the aggregate, there has been a dip in support: a New York Times/Siena College poll of likely Black voters reported that 78% of all Black voters expressed an interest in voting for Harris, which would be a significantly smaller turnout than the 90% of Black people who voted for Joe Biden in 2020. The most pronounced drop comes from Black men, 85% of whom turned out for the US president in the last election and just 70% of whom now say they would vote for Harris.
In the hour-long interview, Charlamagne, whose daily morning show The Breakfast Club reaches a predominantly Black audience of 8 million listeners monthly, prodded Harris on topics spanning reparations, criminal justice reform, economic inequality and the fearmongering of the Trump campaign. Harris homed in on her consistent talking points about the necessity of voter participation, a proposed influx of capital for the middle class and misinformation, responses that felt stale and limited. But at other times, her replies landed with impact: when asked about issues specific to Black people that she would prioritize, Harris stressed initiatives around Black maternal mortality and the child tax credit as long-neglected needs.
In a few cases, Harris’s answers felt like fitting a square peg into a round hole. When asked by a caller how she intends to address the homelessness crisis in the US when the current administration seems to overemphasize foreign interests such as the Israel-Gaza war, the Democratic nominee deflected, punting back to her familiar lines on home ownership and small business loans.
The full exchange, which aired on iHeartRadio’s podcast platform and was simulcast on CNN, both reflected Harris’s best assets and underscored her biggest flaws as a candidate. She remains unflappable on her key points – including the idea that Trump is an existential threat to democracy and Black advancement – and she’s deft at articulating the possibilities and limitations of the government.
But her inability to veer away from her entrenched positions or to adequately explain how they could substantively apply to the poor and working class, where Black communities are disproportionately represented, leaves much to be desired. If Harris’s aim is to squash the nagging perspective that she will be unable to meet the needs of Black America, then she still has a gap to fill. Her insistence that “we can do it all” is undercut by the reality that a large part of the Black working class is struggling with unemployment, homelessness and other critical issues that prevent successful class migration.
Yesterday, Harris’s campaign released the Opportunity Agenda for Black Men, a five-point platform focused on Black entrepreneurship, mentorship, marijuana legislation and cryptocurrency. The platform came on the heels of a contentious lecture from Barack Obama to Black men in Pittsburgh, where the former president alleged that they “just aren’t feeling the idea of having a woman as president, and you’re coming up with other alternatives and other reasons for that”.
Whether misogyny is a factor in Harris’s current polling numbers or it isn’t, the emphasis on Black men feels overstated. The Black population accounts for barely 13% of the country, with high distribution in metropolitan areas that skew predominantly Democratic, while white and non-Black populations have voted for Trump at significantly higher rates.
Despite this disconnect, the Harris campaign has responded with an aggressive media blitz of interviews and campaign stops directly targeted at Black communities. As a result many Black voters are ultimately left with the idea of voting as a means of harm reduction and not one of enthusiasm. For all of Harris’s insistence that the Trump campaign thrives on driving fear, the most animating influence on her campaign’s push to get Black voters to the polls seems to be fear as well.
