The neck-and-neck race for control of the U.S. Senate is particularly unwelcome news for Democrats. Not long ago, it looked as if they could maintain or even expand their slim Senate majority. Now, control of the chamber is essentially a toss-up.
But if Democratic candidates do emerge victorious in key swing states such as Pennsylvania, one plausible explanation is a simple one – they ran more television ads than their Republican opponents. It might seem odd to credit old-fashioned television advertising in this digital era. But television advertising does win votes – and it might make the difference in 2022.
