Salt Lake City-based Maverik has announced plans to rebrand all Kum & Go convenience stores across the U.S., effectively retiring the iconic brand.
Maverik acquired Kum & Go in 2023 and initially limited rebranding efforts to locations in Utah, Idaho, Colorado, and Wyoming. However, last week, Oklahoma loyalty members received notice that the rebrand would expand statewide, with Maverik confirming it would eventually cover all locations nationwide, C-Store Dive reported.
