Frozen food retailer Iceland has unveiled the first supermarket aisle dedicated to food designed to be cooked in air fryers, as more families turn to the appliances in the cost of living crisis.
The specialist aisle will have 287 items with instructions on how to cook them in an air fryer, including Greggs sausage rolls and steak bakes, cod fillets, chicken fillets and French fries.
The aisle - which will only operate a week to gauge customer demand - is inside Iceland's Food Warehouse outlet in Charlton, London. Research by consumer group Which? found that around 46% of households have bought an air fryer in the last five years, with over half saying they use air fryers multiple times a week. A fifth of households use their air fryer every day.
