Iceland fans have been getting excited over a new item set to arrive on shelves in the near future, which has been dubbed as 'pure nostalgia'.
The supermarket, which is well-known for frozen food and snacks, is set to introduce a familiar name which was popular in the 90s, but with a fresh twist.
As reported by the Liverpool Echo, Hubba Bubba will be making an appearance on shelves - but not as a bubble gum.