Supermarket chain Iceland has unveiled a new product which is leaving shoppers racing to get their hands on it.
The popular food store is well-known for its range of frozen products which are often in demand. Now this latest release is seeing shoppers wanting to clear their freezers to buy as much of the item as they can.
The retailer has long collaborated with restaurant brand TGI Friday's, selling items such as sesame chicken strips and sharing pizzas. And now there's a new foodie favourite in the mix.
Dedicated foodie account Newfoodsuk recently shared the new side on its social media pages.
The Liverpool Echo reports that fans are keen to get their hands on the new BBQ pulled pork loaded hash browns. Sold in 400g packs, the hash brown bites are topped with pulled pork and finished with a nacho cheese sauce.
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This is not the first product which has captured customer's imaginations at the popular supermarket retailer.
Many raced to the stores to get their hands on the Reese's Peanut Butter Cups Cheesecake when it hit the shelves.
But it is not just desserts they are known for. They have also featured an array of Yo Sushi! products in their stores to add to their exclusive ranges so they are no stranger to stocking quality restaurant items.
In the comments, happy shoppers rushed to praise the new side dish and said they cannot wait to get a hold of it.
One person replied to the Facebook post and wrote: "Need to clear the freezer for an Iceland haul lol."
While a second stated: "These sound so great. Need to try."
Others were keen as a third penned: "These are a bit of me, look unreal."
While a fourth added: "Why do I keep seeing amazing things like this when I'm trying to be good?"
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