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Wales Online
Wales Online
National
Kate Lally & Dominic Picksley

Iceland shoppers can't get enough of new £1.25 bakery product

Shoppers at Iceland have been going wild in the aisles for Kelly’s American Style Jam Donuts and are pleading with the budget supermarket to carry on stocking them.

Traditionally known for frozen products, from pizzas to breaded chicken, fish, desserts, chips and everything else you can whack in your Beko, the new bakery items in store have gone down a treat with their loyal customers. And the new range has also been getting rave reviews on line, reports the Liverpool Echo.

Like other similar shops, Iceland regularly adds new items to its stock, and the doughnuts – made in Wexford, in Ireland – have set pulses racing, in the store and and online. They come in packs of five and cost £1.50, or £1.25 when purchased as part of a two for £2.50 offer.

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