Iceland launch value essentials range to rival Asda, Morrisons and Aldi

Frozen food specialists Iceland have launched a new budget range of grocery items to rival the likes of Asda’s ‘Just Essentials ’. The supermarket have announced their new ‘Value Essentials’ in a move to help shoppers keep their grocery bills down.

It comes as welcome news to shoppers as grocery price inflation hits 11.6 per cent this week, with many ditching named brands in favour of supermarket’s ‘cheap’ ranges amid the cost of living crisis.

Items like bread, milk and fruit , are included in the range, as well as mealtime staples and a dupe of a well-known butter brand that hit the headlines for significant price rises recently.

READ MORE: Everything stores are doing to help shoppers amid cost of living crisis

Iceland’s new range of affordable, everyday essentials will include own-brand and branded products, with prices starting from as little as 69p for Lathum’s Loaves Medium Sliced White Bread, and Warburtons crumpets priced at 85p for a pack of six.

Those looking for great value breakfast staples will be pleased to know that Iceland is also launching morning meal items in its affordable range, such as its Spring Vale Pork Sausages, Oakpark Smoked Back Bacon and Iceland Mixed Weight Free Range Eggs all for £1 a pack – perfect for a classic fry-up. Dairypak - similar to Lurpak - will cost £2 for 500g - a fraction of the cost of the branded product.

With back-to-school just weeks away, families can also pick-up lunch box essentials. Sandwich items such as its Deli Co Cooked Ham costs £1, while Iceland Mild White Cheddar is £1.50 for 220g. Meanwhile Easy Peelers come in at a quid, as do apples and Iceland Chocolate Mousse for those with a sweeter tooth.

The new products are introduced after a series of value led initiatives from Iceland to help consumers during the cost of living crisis, including its £1 price freeze on its value frozen range and an exclusive 10 per cent discount for shoppers aged 60 and over.

The value range items can be bought in-store at both Iceland and The Food Warehouse as well as online at www.iceland.co.uk and via the Iceland app.

The supermarket’s new value range includes:

• Oakpark Rasher Smoked Back Bacon (£1.00, 5pk)

• Oakpark Rasher Unsmoked Back Bacon (£1.00, 5pk)

• Lathum’s Loaves Medium Sliced White Bread (69p, 800g)

• Hoppers Lemon Tarts (79p, 4pk)

• Memory Lane Raspberry Sponge Cake (£1.25 245g)

• Memory Lane Coconut Sponge Cake (£1.25, 245g)

• Apple Rounds (89p, 6pk)

• Cool Cones (79p, 5pk)

• Brompton House Mini Chocolate Brownie (£1.00, 150g)

• Brompton House Mini Chocolate Chip Muffins (£1.00, 150g)

• Welsh Pantry Sausage Rolls (£1.00, 4pk)

• Peters Jumbo Sausage Roll (£1.00, 1pack)

• Peters Chicken Pasty (£1.00, 1pack)

• Peters Cheese & Onion Pasty (£1.00, 1pack)

• Peters Traditional Pasty (£1.00, 1pack)

• Peters Corned Beef Pasty (£1.00, 1pack)

• Peters Minced Beef & Onion Pie (£1.00, 1pack)

• Peters Steak & Kidney Pie (£1.00, 1pack)

• Island Delight Vegetable Pattie (£1.00, 140g)

• Island Delight Lamb Pattie (£1.00, 140g)

• Island Delight Jerk Chicken Pattie (£1.00, 140g)

• Island Delight Jerk Beef Pattie (£1.00, 140g)

• Island Delight Salt Fish Pattie (£1.00, 140g)

• Spring Vale Pork Sausages (£1.00, 400g)

• Dairylea Cheese Strips (£1.00, 4pk)

• Iceland Mature White Cheddar (£1.50, 220g)

• Iceland Mature Coloured Cheddar (£1.50, 220g)

• Iceland Mild White Cheddar (£1.50, 220g)

• Iceland Mild Coloured Cheddar (£1.50, 220g)

• Deli Co Honey Roast Ham (£1.00, 90g)

• Deli Co Cooked Ham (£1.00, 90g)

• Deli Co Breaded Ham (£1.00, 90g)

• German Salami (£1.00, 80g)

• Danish Salami (£1.00, 80g)

• Chorizo (£1.00, 80g)

• Milano Salami (£1.00, 70g)

• Chicken Skewer (£2.00, 150g)

• Serrano Ham (£2.00, 80g)

• 10 Frankfurters (£1.00, 10pk)

• Smoked Pork Sausage (£1.00, 400g)

• Ice Chocolate Mousse (£1.00, 6pk)

• SMV Strawberry Mousse (£1.00, 6pk)

• Iceland 6 Free Range eggs Mixed Weight (£1.00, 6pk)

• Free Rapeseed Oil (£1.00, 500g)

• Dairypak (£2.00, 500g)

• Just Like Butter (£1.00, 500g)

• Beef Trim Pack (£2.00, 400g)

• Pork Trim Pack (£2.00, 500g)

• Lamb Trim Pack (£2.00, 400g)

• Warburtons Crumpets (85p, 6pk)

• Apples (£1.00, 6pk)

• Easy Peelers (£1.00, 500g)

• Iceland Coleslaw (£1.00, 375g)

READ NEXT:

• Mum-of-two praises Iceland after receiving free food in online shop

• Asda's yellow 'Just Essentials' range - 15 products tried and tested

• Iceland’s three week warning to shoppers who could miss out on free £15

• Baskets from Aldi, Lidl, Asda, Sainsbury’s, Tesco and Morrisons compared

• Everywhere kids can eat FREE or for £1 in Manchester in the summer holidays