Iceland is freezing the prices of its own-brand frozen turkeys for Christmas this year, to help keep costs lower for those struggling amid the cost of living crisis. It comes as ongoing issues with supply chains and the outbreak of avian influenza has led to a 32 percent increase in the prices at some supermarkets.
The frozen food retailer has pledged to not pass the same price increases onto its customers whilst also guaranteeing shoppers will be able to obtain a great value festive centrepiece with the return of its popular Turkey Insurance.
To guarantee a Christmas turkey, customers will need to create an Iceland account on www.Iceland.co.uk by Friday, November 18 and look out for an email with all the details on how to secure their turkey and delivery slot up until December 18.