Iceland is giving away "black cards" that will give holders a year's worth of certain food items from its stores.
The cards can be used to claim as many as 215 frozen chicken products, including Iceland branded food and exclusives such as MyProtein and TGIF ranges.
The supermarket giant said it wants to celebrate mums, with the cards named the V.I.C (Very Important Chicks). Each card gives recipients a year’s worth of frozen chicken.
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From today (Monday, May 15), Iceland is hiding the V.I.C cards in stores across the UK. Customers can also nominate incredible women+ on Iceland's Instagram page by tagging their V.I.C and sharing why they deserve to win.
Some of the products available for free with the card include crispy chicken strips and chicken dippers.
Samuel Robbins-Wells head of category at Iceland said: “Our V.I.C card is created with mums in mind. We wanted to give back to the V.I.Cs who come to our stores for their weekly shop."
Shoppers who find a hidden V.I.C box in store must show it to an Iceland staff member who will verify the win. The winning V.I.C nominated via Instagram will be randomly selected on May 23.
Full terms and conditions are available here
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