Iceland shoppers can get the opportunity to have a year’s worth of free frozen chicken with the new ‘black cards’. The frozen food retailer is giving away the card which can be used to purchase from 215 frozen chicken products, including Iceland branded food and from its partnerships such as My Protein and TGIF.
The supermarket has launched the V.I.C (Very Important Chicks) card and will hide five V.I.C cards in stores across the country. The scheme was launched on Monday, May 15, reports The Mirror.
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If you find one, you’ll need to show it to an Iceland staff member who will verify the win.
For those who can't find one, shoppers are also able to nominate someone to win on the supermarket’s Instagram page. The winning person nominated via Instagram will be randomly selected by Iceland on May 23.
Samuel Robbins-Wells, Head of Category at Iceland said: “Unlike other brands, our V.I.C card is created with mums in mind.
“We wanted to give back to the V.I.Cs who come to our stores for their weekly shop.
“As the home of many amazing partnerships and exclusives, all shoppers who visit us instore and online can make the most of the value we offer and pick from our varied range of frozen products to find something the whole family can enjoy.”
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