Supermarket giant Iceland has followed in the foosteps of Nandos and is giving out VIP 'black cards' which will allow people to get unlimited shopping for an entire year. Iceland customers who find one will be able to purchase one of 215 select frozen items for a whole year.
The Iceland black card intiative will be particularly helpful for those looking to make ends meet as a result of the cost of living crisis. The official name for the card is a V.I.C (Very Important Chicks) card.
That's because Icleand says it wants to celebrate mums. However, you don't have to be a mum to find one. There has been no indication as to which stores the cards are hidden in, so it really will be a case of luck as to who finds one.
