Iceland is freezing the prices of its own-brand frozen turkeys for Christmas this year, as ongoing issues with supply chains and the outbreak of avian influenza has led to a 32 percent increase in the prices at some supermarkets. The frozen food retailer has pledged to not pass the price increases onto its customers whilst also guaranteeing shoppers will be able to obtain a great value festive centrepiece with the return of its Turkey Insurance.
To guarantee their Christmas turkey, customers will need to create an Iceland account on www.Iceland.co.uk by Friday, November 18, and look out for an email with all the details on how to secure their turkey and delivery slot up until December 18.
Richard Walker, Managing Director at Iceland Foods said: “As a cost of living initiative to support our customers ahead of Christmas we’ve been working hard for months to ensure that everyone can buy their Christmas dinner at a low price. Recent news has suggested there’s been price increases on frozen turkeys as the outbreak of avian flu takes hold; we will be freezing our prices and will do until Christmas.
“We also want to reassure our customers with the re-launch of our popular Turkey Insurance, which guarantees a delivery slot along with the promise of a turkey this year.”
