The boss of Iceland has issued a warning over the 'true' price of food inflation on Good Morning Britain.
Richard Walker joined Adil Ray and Susanna Reid on today's edition of the ITV news programme to talk about the cost of living crisis.
The Office for National Statistics announced the rate of Consumer Price Index Inflation increased to 6.2% in February from 5.5% in January, but Mr Walker claimed this was higher for the cost of food.
