Iceland have announced the closure of another store as four more are due to shut for good this month.
The frozen foods giant has said it plans to shut its branch in Harrow, London, and this comes as four other stores are due to shut amid difficult economic conditions.
The Harrow town centre store has served its local community for over 30 years but is the latest to be told that soon its shutter will come down and not open again.
Shoppers will only have a few weeks left to get their groceries from there as the lease is set to expire shortly and the store will close on May 6.
Iceland had been a popular destination for shoppers in Harrow, but a number of other food shops in the town centre mean they have plenty of choice going forward.
This follows four other branches closing up this month.
A week ago, the Iceland store at White Rose Centre, in Rhyl, stopped trading, with the chain blaming the closure on a “continuous decline in business at the store”.
Meanwhile, at the end of February, Iceland’s store on Mill Lane, Bromsgrove, and at Chineham Shopping Centre in Basingstoke both shut too.
There was no confirmation at the time why these sites were closed.
This week will see two other stores close for the final time with the shops on South Street, Newport, Isle of Wight and St Catherine’s Place, Bedminster, Bristol both shutting on March 25.
The next week the Deiniol Centre store, in Bangor, will be closed on March 27.
These four stores shut down due to increases in rent and dwindling sales in store, but shoppers in Bangor won’t be left high and dry as one day after the Iceland store shuts a The Food Warehouse store will open.
These are described as a “concept store” by Iceland, and there are around 150 of them nationwide, as the chain claims they offer customers "a simpler way to shop for great value and great quality products".
An Iceland spokesperson previously said: "Across Iceland and The Food Warehouse we have a portfolio of over UK 1,000 stores, and our retail estate has grown by nearly 200 stores over the last ten years.
"We typically open more than 20 new stores each year, creating many new jobs and contributing to the growth of local economies.
"At the same time, we continually review the retail experience offered to our customers and have always made a small number of store closures every year, as local shopping patterns change and shop leases expire. The business is currently trading very strongly, achieving record market shares."
