Free ice cream will be given out for all customers of a new ice cream store in Abergavenny.
The new store is opening on Market Street, Abergavenny, on Saturday, April 2.
Customers will choose from classic flavours as well as more interesting ones.
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Shepherds Ice Cream are opening up a permanent store after previously appearing at Abergavenny Food Festival.
The family business was set up in 1987 and is run by Connie Orbach, daughter of founders Martin Orbach and Julie Noble.
The ice cream is made in Herefordshire, but much of that operation will move to Abergavenny when the shop opens.
Connie said: "I moved to Abergavenny just before the start of the pandemic but I grew up just over the border. Ever since I moved here I thought it would be a good place to open a shop.
"I also really wanted to do something that would benefit the local community."
The formula is primarily sheep's milk, with the store offering vegan options too.
As well as Abergavenny Food Festival, the company is a regular fixture at other UK festivals including Glastonbury, WOMAD, Green Man, and Hay Literature Festival.
Over lockdown, Shepherds launched UK-wide ice cream delivery, which has continued after restrictions were lifted. They also stock several local businesses.
The new store will be open Tuesday-Sunday for much of the year, with ambitions to open every day in summer months and during school holidays.
As well as the classics, Shepherds will offer three interesting flavours on opening day:
- vegan peanut butter and chocolate
- blood orange sorbet
- sour cherry
The sour cherry flavour will be sold to raise money for Ukraine.
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