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The Times of India
The Times of India
Sport
K Shriniwas Rao | TNN

ICC media rights tender to come out soon; Broadcasters have lot of questions but few answers

MUMBAI: At a time when the BCCI has raised the bar for transparency by hosting the sale of Indian Premier League (IPL) media rights through an e-auction process, the International Cricket Council (ICC) is asking broadcasters to submit a closed bid when the global governing body's rights tender comes up for sale very soon.

The chatter around IPL media rights selling for a boggling Rs 48,390 crore hasn't slowed down yet and it is time already for another big-ticket 'cricket rights tender' to hit the market.

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