NEW YORK—The Interactive Advertising Bureau (IAB) has named John Halley, president, Paramount Advertising, Paramount as the new chair of the trade organization’s Board of Directors. Halley has served on the board since March 2021, most recently as the vice chair.
Halley takes on the role that was held by Alysia Borsa, chief business officer and president of lifestyle, health and finance, at Dotdash Meredith. Borsa will continue to remain on the IAB Board and on the Executive Committee. Additionally, Shenan Reed, global chief media officer of General Motors, will move into the role of vice chair.
