
Oura can, beyond any doubt, take credit for putting smart rings on the map. The Oura Ring Gen 3, released in 2021, is on 2.5 million fingers per the health tech company’s reporting. (This includes mine for well over a year now.)
But as a reminder to the growing number of newcomers on the smart ring scene, Oura has just revealed a substantial two-pronged response: the redesigned Oura Ring 4 and an updated Oura app experience.