In between her two-weekend debut at Coachella earlier this month, while the first concert was going viral, the Brazilian singer Ludmilla did business meetings, spent a day in Miami and kicked off new music projects. This interview took place on her way back from a short trip to the mountains surrounding the Hollywood sign, a call squeezed into a schedule that will end with a party: “I deserve some fun too,” she says.
She is following the guidebook to pop stardom, with her sights on an international career. Performing a repertoire of Portuguese-language songs, drawing from Brazil’s raw baile funk sound as well as pagode (a modern branch of samba), Ludmilla has already won a Latin Grammy and become the most listened-to Black artist in Brazil, and one of the only women of Afro-Latin heritage anywhere to reach a billion streams on Spotify and do a set on Coachella’s main stage. One of her admirers, Beyoncé, sent over a voice note to introduce it: “From Rio to Coachella, ladies and gentleman, Ludmilla!”
