I’ve always thought of Bobbi Brown’s Vitamin Enriched Face Base as the product that sits between skincare and makeup. It’s technically a moisturizer and primer, and I always reach for it when I need some smoothing before makeup. Now, the brand is introducing Vitamin Enriched Face Base+, which is a reformulation and replacement of the OG product, and Marie Claire has the exclusive first look.
Face Base already did exactly what I wanted it to (hydration! foundation prep!), so I wasn’t automatically sold on the promise of more skincare benefits. Still, the additions make sense for the way people use primer now. “Consumers today expect more from every step—they want real skincare benefits, even from their primer,” says Aylin Guven, the brand’s director of product development. The updated formula adds more hydrating ingredients, plus niacinamide and a gentle smoothing ingredient designed to improve the look of skin over time.