"I'm a feminist but..." is Deborah Frances-White's famous catchphrase. With it, she's founded a non-judgemental and non-stuffy community of supportive women who want to see greater change and equality for women across the globe, who admittedly feel like they could be better feminists.
She's at the heart of phenomenon The Guilty Feminist - a witty live podcast that is part comedy, part deep-dive discussion, and part activism, and since its launch in 2015, has had more than 95 million downloads with a Sunday Times bestselling book. The comedian's journey into activism ironically came after confessing imperfect things she had done - such as joining a women's march but leaving halfway through to find the loo in a department store and then getting distracted by the face creams - which scores of women trying their best at being 'good' feminists found all too relatable.
And before then, had woken up to a liberalisation after what she says was a very dictating upbringing as a teen, where she claims she was controlled by a religious group of men. Adopted as a baby in Australia, her family converted to Jehovah's Witnesses and she was baptised at 16.