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The Guardian - UK
The Guardian - UK
Ellen Manning

‘I was constantly trying to solve the problem’: how application software gave an entrepreneur freedom to focus

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Fanbytes founder Timothy Armoo. Illustration: Guardian Design

When entrepreneur Timothy Armoo set up his social media advertising business Fanbytes in 2017, it was just him and his co-founders. Five years later, the company had more than 65 employees, clients including some of the biggest companies in the world, and was sold for a reported eight-figure sum to global marketing company Brainlabs.

Growth at that pace doesn’t come without its challenges. “We started to have several different stakeholders, whether it was the team, investors, or customers, and that meant I was getting hit by so many people who wanted my focus,” says Armoo, who became a self-confessed “bottleneck” because everything from decision-making to document-signing came through him.

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