When a film is universally adored, a sequel is almost inevitable, but it’s a risky game. How can an echo of the original possibly live up to its predecessor’s success?
Performance footwear brand R.A.D faced a similar challenge. Bursting onto the gym trainer scene in 2022, it’s inaugural launch (the R.A.D One) was beloved by the global CrossFit community and beyond – to give its popularity some scale, a friend of mine owns upwards of eight pairs. Now its replacement, the R.A.D One V2, has the unenviable task of matching these achievements.
