In November 2022, I sat across from Honda’s CEO, Toshihiro Mibe. New on the scene and eager to own the future, the CEO talked a big game about Honda’s commitment to carbon neutrality and electrification. The linchpin of this transformation, he said, would be the company’s partnership with General Motors. In his words, this wasn’t a just a badge-job plan to build the Honda Prologue; it was a multi-year partnership between “equals” to develop affordable EVs and conquer tomorrow’s auto market.
