Not long ago, celebrities took to social media to express their contempt for a business and barely made a ripple in the public conversation, let alone national headlines.
When Alec Baldwin furiously smashed his big thumbs into his tiny BlackBerry keyboard, tweeting, “Starbucks on 93 and B’way. Uptight Queen barista named JAY has an attitude problem,” no news outlets darted to the Starbucks location to interview Jay.
