As ecom editor of Creative Bloq since 2020, I've covered all the major global retail sales events, and all the minor ones too. And Amazon's October Prime Day – Tuesday 7th and Wednesday 8th this year – is definitely one of the latter. Not content with dominating July since 2015 with Prime Day, in 2022 Amazon decided to pre-empt November's Black Friday with their Prime Day in October. If you're a creative, I think you should manage your expectations.
It's not that there are no good deals over the Prime Day in October (or Prime Big Deal Days to give it its official title). But as this is an Amazon-specific event, all the mega 50% discounts are going to be on the Amazon-owned brands – think Kindles, Echo and Fire devices – and that's only if you're either a Prime member, or if you use the 30-day free Prime trial.
