As a beauty editor, my job involves testing dozens of products weekly. That often means that I can't be very loyal to my ride-or-dies— there is so much to try, and brands are seemingly releasing new products daily. But although I may not stick to the same tinted moisturiser, night cream, serum, blush, lipgloss… (the list goes on), there’s one product that I have used every day since I started wearing make-up, and that’s Max Factor’s iconic False Lash Effect mascara.
I test mascaras all the time, but nothing in my experience has ever lived up to this iconic formula, and accordingly, I’m never not wearing it. To unpack what makes it so special, I first have to explain that this gives you the cleanest-looking lashes, but that doesn’t mean it doesn’t deliver drama—no, you look like you're wearing falsies but without the bulk. Eyelashes are left perfectly separated, and when I'm having a particularly good day, they even touch the tips of my eyelids.
