When Beyoncé teased a new beauty brand, it was pure pandemonium online. When that was later revealed to be a haircare collection, the reception was overjoyed yet mixed. While some were banking on a wig and extensions brand (Beyoncé reportedly has countless wigs on rotation worth tens to hundreds of thousands), others were excited for a glimpse at the singer’s hair secrets — and natural hair.
The fact that Beyoncé grew up as a salon kid means that a lot of Cécred’s core insight comes from her mother, Tina Knowles. Tina had shown how healthy and long Beyoncé’s natural hair was online a few years before we even caught a whisper of Cécred, and the brand rollout showed insightful demos from both, plus an arsenal of notable hair and scalp pros like trichologist Dr Kari Williams.
