I don’t buy much of any value without consulting Which?. I choose to believe that Which? – wow, that question mark is annoying when you’re trying to write about Which? – is different. I choose to believe that Which? has the resources to test things properly and honestly. Yes, you can click through to places where you can buy the recommended item, but to that I turn a blind eye. I have to. Having spent so much on Which?’s say-so, I can’t face the possibility that I’ve been too trusting.
I’ve only recently discovered that it’s not just big, pricey things, such as washing machines and headphones, that Which? spends its time assessing. I recently chanced upon its review of kitchen rolls. Before I knew what I was doing, I’d clicked through to buy several rolls of the Costco Kirkland Signature kitchen roll towel, which seems like too many words for something so mundane. I must confess that I was eager, even excited, for its arrival. Just how great must the Costco Kirkland Signature kitchen roll towel be, to be accorded the honour of being named – drum roll – best kitchen roll 2025?
