
Wellness isn’t just about pricey Pilates classes and exclusive invite-only festivals. In fact, in recent years, more people have turned to cold water therapy, with Dutch extreme athlete Wim Hof growing a cult-like following thanks to claims that it comes with a whole host of health benefits.
Like? Quicker recovery after training, deeper sleep and improved mental well-being from just a few minutes of cold exposure. That all sounds like a pretty appealing payoff for something fairly straightforward, right?