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Marie Claire
Marie Claire
Lifestyle
Ellie-Mae Hammond

I Tried the ‘Top 1% Woman’ Night Routine—And It Made Me Question Everything I Thought About Productivity

Top 1% nighttime routine.

Hi, my name is Ellie-Mae, and I’m a chronic Type A. Fundamentally, I am a woman built on structure, rituals and to-do lists; without them, I’m less “girlboss” and more buffering wheel. So when the “Top 1%” night-time routine started saturating my FYP, I couldn’t look away - the carrot was being dangled. And if you’re even mildly Type A, this is basically catnip.

Somewhere between self-help culture and social media, our evening routines have become a productivity project. Scroll through TikTok long enough, and you’ll find: #NightRoutine, #ThatGirl, #SelfImprovement - billions of views of hyper-optimised evenings promising to calmly dismantle your day in the name (and hope) of being better tomorrow. The “Top 1% Woman”, as she’s now dubbed online, isn’t just going to bed. She’s conducting a nightly review, audit, and reset.

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