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Marie Claire

Lifestyle

Ashleigh Spiliopoulou

I Tried Friction-Maxxing for a Month - and Wow, Making Things Harder Worked Wonders for My Brain

Brain Ashleigh Spiliopoulou Uber

Freelancer Ash trying frictionmaxxing: On safari, using a film camera, and using cookbooks.

I’m sure you know the saying, “nothing worth having comes easy”?.

It’s an age-old philosophy, attributed to Theodore Roosevelt back in the early 1900s. Yet in 2026, it somehow rings more true than ever. Because at the risk of sounding like your mum, we’ve never had it easier.

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