An Aldi cream costing just £7.49 has been compared to a La Prairie moisturiser priced at £439.
Shoppers have rushed to the budget supermarket to purchase Lacura's Caviar Illumination cream following rave reviews. The skin care product has two active ingredients – caviar extract and snow algae.
Caviar is a powerful, anti-ageing ingredient that helps moisturise your skin throughout the day while Snow algae promotes collagen production in the skin. By using these products daily, the cream promises to make your skin smoother, creating a base for any foundation.